The OvuSense Team

Fertility Focus was formed in 2005 with the ultimate goal of halving the time and cost of getting pregnant for all couples. Our OvuSense product was developed and is supported by a dedicated team of clinical and industry professionals with extensive experience in infertility, women's health, and producing safe and reliable medical devices. Our team is here to answer your questions - feel free to email us at

Kate Davies

Kate Davies – Fertility Nurse Advisor

RN BSc(Hons) FP Cert

Kate is a registered Nurse specialist and has over 20 years’ experience in fertility and Women's Health. Having completed a degree in Sexual Health at Greenwich University in the UK in 2008, Kate is currently training to be a Fertility Coach. As well as advising women on the benefits of OvuSense, Kate runs her own private practice in the UK consulting women on natural fertility.

Caroline Price

Caroline Price – Customer Relations Manager

Caroline is in charge of the day to day management of the OvuSense customer experience from first interactions on social media, to joining our support forums to receiving product support. With a background in administration, training social, media and online forums, Caroline has direct experience of the OvuSense product and the customer journey to a successful pregnancy.

Laura Underwood

Laura Underwood – Commercial Manager


Laura brings over 20 years experience in international consumer sales and marketing to Fertility Focus. Championing the cause of the consumer in both services and products, she has worked in a broad variety of industries, most recently heading the Recycle Now campaign at WRAP. Prior to that she worked for a number of blue-chip manufacturers including Brita and Hasbro.

Shazia Shakir

Shazia Shakir – Product Manager

MChem Hons

Shazia is in charge of project management for the company’s product launches, subcontract manufacturing and supply chain, technical support, and the company’s quality management system. With a background in Chemistry, Shazia brings experience in new product development, manufacturing and quality systems in the medical device and industrial chemistry sectors. She has worked for Abbott Diabetes Care and Infineum.

Robert Milnes

Robert Milnes – CEO

BA Hons (Business) DipM

Robert has over 25 years of sales, marketing, manufacturing, general management and M&A experience in the healthcare sector, with over 15 years in women’s health. He has worked for Roche, Oxford Instruments, and was a member of the Operations Board of Huntleigh Healthcare prior to joining Fertility Focus in 2007.

Craig Citron

Craig Citron – COO Fertility Focus USA


Craig is in charge of day to day operations at Fertility Focus Inc. based in Connecticut, and assists with the development of all aspects of the US sales and marketing presence for OvuSense, with particular emphasis on web development. He has over 30 years experience in medical device sales and marketing, with over 15 years in women’s health.

James Pardey

Dr James Pardey – Chief Technology Officer

BEng PhD

James is an expert developer of medical products, with over 20 years experience in software and algorithms. After 10 years in academia he left Oxford University to join Oxford Instruments where he was responsible for developing ground breaking sleep apnea, fetal monitoring and cardiology algorithms that made those products leaders in their field. He has worked for Oxford Instruments, Huntleigh Healthcare and Schiller.

Al Pirrie

Dr Al Pirrie – App Development Engineer

BA DPhil

Al is the principle programmer for the OvuSense App product. He is a medical device and software prototyping engineer with over 20 years experience. He has a broad range of product innovation and development experience, spanning medical and healthcare devices, data analysis and medical apps. His early research at the University of Oxford has been licensed to Glaxo, Pfizer and The Battelle Manorial Institute, among others, and he continues to consult for both academic and corporate institutions.

Libby Semple

Libby Semple – Financial Controller


Libby has over 27 years experience in a wide variety of finance / management accounting roles in design and manufacturing industries. With over 13 years in product development businesses, she joined us in 2011. Libby is an active member of the local community as a Governor of both Primary and Secondary Schools.