The OvuSense Team

Fertility Focus was formed in 2005 with the ultimate goal of halving the time and cost of getting pregnant for all couples. Our OvuSense product was developed and is supported by a dedicated team of clinical and industry professionals with extensive experience in infertility, women's health, and producing safe and reliable medical devices. Our team is here to answer your questions - feel free to email us at

Kate Davies

Kate Davies – Fertility Nurse Advisor

RN BSc(Hons) FP Cert

Kate is a registered Nurse specialist and has over 20 years’ experience in fertility and Women's Health. Having completed a degree in Sexual Health at Greenwich University in the UK in 2008, Kate is currently training to be a Fertility Coach. As well as advising women on the benefits of OvuSense, Kate runs her own private practice in the UK consulting women on natural fertility.

Lucinda Yau

Lucinda Yau – Quality & Customer Support Manager

BSc Hons

With a background in Chemistry, Lucinda brings experience in quality systems, process validation, regulatory affairs and customer support in the medical device and food sectors. She has worked on improving the customers experience at Abbott Diabetes Care and Thatchers Cider prior to joining Fertility Focus in 2013.

Laura Underwood

Laura Underwood – Commercial Manager


Laura brings over 20 years experience in international consumer sales and marketing to Fertility Focus. Championing the cause of the consumer in both services and products, she has worked in a broad variety of industries, most recently heading the Recycle Now campaign at WRAP. Prior to that she worked for a number of blue-chip manufacturers including Brita and Hasbro.

Robert Milnes

Robert Milnes – CEO

BA Hons (Business) DipM

Robert has over 25 years of sales, marketing, manufacturing, general management and M&A experience in the healthcare sector, with over 15 years in women’s health. He has worked for Roche, Oxford Instruments, and was a member of the Operations Board of Huntleigh Healthcare prior to joining Fertility Focus in 2007.

James Pardey

James Pardey – Chief Technology Officer

B.Eng. Ph.D.

James is an expert developer of medical products, with over 20 years experience in software and algorithms. After 10 years in academia he left Oxford University to join Oxford Instruments where he was responsible for developing ground breaking sleep apnea, fetal monitoring and cardiology algorithms that made those products leaders in their field. He has worked for Oxford Instruments, Huntleigh Healthcare and Schiller.

Darin Zepf

Darin Zepf – Customer Support

Darin has over 15 years experience in pharmaceutical and medical device sales, marketing and customer support. For the past six years he has been exclusively focused in women’s health in both the clinical and consumer arena. He joined Fertility Focus in 2015 having previously worked with FF products with Norgenix LLC., and now provides online customer support from his base in in North Carolina.

Craig Citron

Craig Citron – COO Fertility Focus Inc. (US)


Craig has over 30 years experience in medical device sales and marketing, with over 15 years in women’s health. He has worked for Novametrix, Wallach Surgical and most recently Cooper Surgical before setting up in consultancy practice in 2013. Based in Connecticut, he is helping develop all aspects of the US marketing presence for the FFL portfolio, with particular emphasis on the OvuSense web development.

Libby Semple

Libby Semple – Financial Controller


Libby has over 27 years experience in a wide variety of finance / management accounting roles in design and manufacturing industries. With over 13 years in product development businesses, she joined us in 2011. Libby is an active member of the local community as a Governor of both Primary and Secondary Schools.